REMOVE + REPLENISH GEL BALM CLEANSER
85% Glycerin with Cleansing Esters & Phytic Acid
150ml - £35
the results are in.
REMOVE + REPLENISH GEL-BALM CLEANSER
Removes makeup, dirt and sunscreen, and holds onto and boosts hydration for a nourished, supported and healthy skin barrier.
5K +
hours of testing
the results are in.
Updated 02/15/2025
5K +
hours of testing
Updated 02/15/2025
our clinicals.
In an independent 2-week study of 23 subjects, aged between 19 and 60 years old:
CONSUMER PERCEPTION
100% AGREED
- Effectively removed of makeup, impurities & dirt
- Rinsed off completely and left no residue
- Felt gentle on skin
- No skin irritation, redness or tightness
- Didn’t cause breakouts or clog pores
- Didn’t dry out skin
- Skin felt comfortable and hydrated post-cleansing
INSTRUMENTAL MEASUREMENT RESULTS
- 100% users had improvement in skin hydration, as measured by Corneometer CM 825
- 100% of users had healthy organization of skin lipids, as measured by infrared spectrophotometer
- 100% of users had a healthy skin pH, as a measured by Skin pH-Meter 905
- 96% of users had reduced water loss from skin (TEWL), as measured by a TewameterTM 300
EXPERT GRADING RESULTS
AFTER 2 WEEKS
- Researchers observed a significant improvement in skin dryness, as measured by expert grading
our clinical commitment.
MATTER OF FACT is all about clinically effective formulas with research-backed ingredients and beautiful textures. Each of our products go through thousands of hours of testing for safety, stability, and efficacy.
3 types of measurement.
Clinical results are measured in 3 different ways to ensure strong claims substantiation: expert grading, instrumental measurements, and self-assessments.
only administered at independent, third-party labs.
We never use corporate or affiliated labs, only truly independent labs, ensuring transparent and unbiased results.
tested on a diverse range of skin tones.
We make sure clinical testing is conducted on a wide range of skin tones (Fitzpatrick phototypes II-V) to ensure our products work for light to dark skin tones.
always conducted on our final formulas.
To ensure the efficacy of our products, we conduct clinical testing on our final formulas Instead of solely relying on research on individual ingredients.
Shop Now
MAXIMALIST AGE-DEFYING MOISTURIZER
4% Peptide & Hyaluronic Acid Blend with Niacinamide, Hexylresorcinol & Bakuchiol
50ml - £69
MINIMALIST HYDRATING MOISTURIZER
5% Pro-Vitamin B5 Liquid Crystal Lipids & Centella Asiatica
50ml - £65
WRINKLE + TEXTURE CONCENTRATE
0.2% Encapsulated Retinol L-Ascorbic Acid, Azelaic Acid & Bakuchiol
30ml - £89
